Privacy policy
Please read this Privacy Policy carefully before using ShopETK or placing any order. By accessing our website or making a purchase, you agree to the collection and use of information in accordance with this Policy.
1. Introduction
ShopETK is the e-commerce platform of Discere Edutecknowledgey Pvt. Ltd., a Chennai-based technology company established in 2012 with over a decade of experience in IT services,software solutions, and education technology. We are committed to protecting your personal information and your right to privacy.
This Privacy Policy explains what information we collect, how we use it, with whom we share it,and what rights you have concerning your personal data. It applies to all users of shopetk.com,whether browsing, registering an account, or completing a purchase.
2. Information We Collect
We collect information to process your orders, personalise your shopping experience, provide customer support, and improve our services. The types of information we may collect include:
2.1 Information You Provide Directly
- Full name, email address, phone number, and shipping/billing address when you create an account or place an order.
- Payment details (processed securely through PCI-DSS compliant third-party payment gateways — we do not store full card details on our servers).
- Communications you send us, such as support queries, warranty claims, or feedback.
- Unboxing videos and photographs submitted in support of replacement or damage claims.
2.2 Information Collected Automatically
- Device information such as IP address, browser type, operating system, and device identifiers.
- Browsing behaviour on our website, including pages visited, products viewed, and time spent.
- Cookies and similar tracking technologies (see Section 7 for details).
- Order history and transaction records.
2.3 Information from Third Parties
- Payment confirmation and fraud-check data from our payment gateway partners.
- Delivery status and logistics data from our courier and logistics partners.
- Publicly available information where relevant to verifying identity or preventing fraud.
3. How We Use Your Information
We use the information we collect for the following purposes:
3.1 Order Processing & Fulfilment
- To verify your identity and process payments securely.
- To confirm, dispatch, and deliver your orders.
- To send you order confirmation, shipping updates, and delivery notifications.
- To handle returns, replacements, warranty claims, and refund requests.
3.2 Customer Support
- To respond to your queries, complaints, and support requests.
- To process DOA (Dead on Arrival) claims and guide you to authorised service centres.
- To maintain records of your interactions for quality assurance purposes.
3.3 Fraud Prevention & Security
- To detect, investigate, and prevent fraudulent transactions and unauthorised access.
- To verify orders and customer identity where necessary.
- To comply with legal obligations and cooperate with law enforcement agencies.
3.4 Service Improvement & Personalisation
- To analyse usage patterns and improve our website, product listings, and services.
- To personalise your experience, including product recommendations and offers.
- To conduct internal research and analytics to better understand our customers' needs.
3.5 Marketing Communications
- To send you promotional emails, offers, and updates about ShopETK products — only with your consent or as permitted by applicable law.
- You may opt out of marketing communications at any time by clicking 'Unsubscribe' in any email or contacting us directly.
4. Legal Basis for Processing
We process your personal data on the following legal grounds:
- Contractual necessity — to fulfil your orders and deliver our services to you.
- Legal obligation — to comply with applicable Indian laws, including the Information Technology (Amendment) Act, 2008, and other applicable regulations.
- Legitimate interests — to operate our business securely, prevent fraud, and improve our services.
- Consent — where you have expressly opted in to receive marketing communications or for specific uses of your data.
5. Sharing of Information
We do not sell your personal data to third parties. We may share your information with the following categories of recipients solely for the purposes described in this Policy:
5.1 Service Providers
- Payment gateway partners (for secure transaction processing) — PCI-DSS compliant.
- Logistics and courier partners — to facilitate order delivery and tracking.
- IT and hosting service providers — for website operation and data storage.
- Customer communication tools — for email and SMS notifications.
5.2 Legal & Regulatory Authorities
- We may disclose your information to government authorities, courts, or law enforcement agencies when required by applicable Indian law or to protect our legal rights.
5.3 Business Transfers
- In the event of a merger, acquisition, or sale of all or part of our business, your data may be transferred to the successor entity, subject to equivalent privacy protections.
All third-party service providers are bound by contractual obligations to use your data only for the purposes for which it was shared and to maintain appropriate security standards.
6. Data Security
We take the security of your personal information seriously. We implement the following measures to protect your data:
- All data transmitted between your browser and our website is encrypted using industry-standard SSL/TLS technology.
- Payment transactions are handled exclusively by PCI-DSS compliant third-party gateways. We do not store full card details on our servers.
- Access to personal data is restricted to authorised personnel only, on a need-to-know basis.
- We conduct regular reviews of our data collection, storage, and processing practices.
While we take all reasonable precautions, no method of transmission over the Internet or method of electronic storage is completely secure. We cannot guarantee absolute security but are committed to notifying you promptly in the event of a data breach that affects your rights.
7. Cookies & Tracking Technologies
Our website uses cookies and similar technologies to enhance your browsing experience and gather analytics data. These include:
- Essential cookies — required for the website to function correctly (e.g., maintaining your shopping cart and login session).
- Analytics cookies — to understand how visitors use our website and improve its performance.
- Preference cookies — to remember your settings and personalise your experience.
- Marketing cookies — to deliver relevant advertisements and measure their effectiveness(only with your consent).
You may control or disable cookies through your browser settings. Note that disabling certain cookies may affect the functionality of the website. By continuing to use shopetk.com, you consent to our use of cookies as described above.
8. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including:
- Order and transaction records — retained for a minimum of seven (7) years to comply with accounting and tax obligations under Indian law.
- Account information — retained for the duration of your account and for a reasonable period thereafter.
- Support communications — retained for up to three (3) years for quality assurance and dispute resolution purposes.
- Marketing preferences — retained until you withdraw consent or request deletion.When your data is no longer required, we securely delete or anonymise it.
9. Your Rights
In accordance with applicable Indian data protection laws, including the Information Technology(Amendment) Act, 2008, you have the following rights with respect to your personal data:
- Right of Access — to request a copy of the personal data we hold about you.
- Right to Rectification — to request correction of inaccurate or incomplete data.
- Right to Deletion — to request deletion of your personal data, subject to legal retention obligations.
- Right to Withdraw Consent — to withdraw consent for marketing communications at any time.
- Right to Raise a Grievance — to file a complaint with us or with the appropriate regulatory authority.
To exercise any of these rights, please contact our support team using the details provided in Section 12. We will respond to all requests within 10 business days.
10. Children's Privacy
ShopETK is not directed at children under the age of 18. We do not knowingly collect personal data from minors. If we become aware that we have inadvertently collected data from a child under 18, we will take prompt steps to delete that information. Individuals under 18 years of age must have the consent of a parent or guardian to use our services.
11. Third-Party Links
Our website may contain links to third-party websites, including manufacturer warranty portals and payment gateways. This Privacy Policy applies solely to shopetk.com. We are not responsible for the privacy practices of any third-party websites and encourage you to review their policies before providing any personal information.
12. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices,technology, or applicable law. The updated Policy will be posted on this page with a revised Effective Date. We encourage you to review this Policy periodically. Continued use of our website or services after any changes constitutes your acceptance of the revised Policy.
13. Grievance Officer
Organisation: Discere Edutecknowledgey Pvt. Ltd.
Platform: ShopETK (shopetk.com)
Email: shop@edutecknowledgey.in
Phone: +91 444 867 9077 / +91 999 467 9077
Support Hours: Monday – Saturday, 9:00 AM – 6:00 PM IST
Address: Plot No. 8, 2nd Floor, Middle Street, Vaishnavi Nagar, Chennai – 600 062,Tamil Nadu, India
Website: www.shopetk.com / www.shopetk.in
We are committed to addressing all privacy-related grievances within 10 business days of receipt.
Thank you for choosing ShopETK.
