About us
WHO WE ARE
Technology You Can Trust.
ShopETK is the e-commerce arm of Discere Edutecknowledgey — a Chennai-based technology company with over a decade of experience in IT services, software solutions, and education technology.
We are not a fly-by-night reseller. We are a registered technology business with deep roots in South India’s tech ecosystem.
BY THE NUMBERS
Our Track Record at a Glance
Our Story
Born from a Passion for Education & Technology.
Discere Edutecknowledgey was founded in 2012 in Chennai, Tamil Nadu, with a clear and ambitious mission:harness technology to transform the way people learn and work. From building educational studio platforms for teachers to delivering enterprise IT support across India and internationally, we grew into a trusted name in the technology space.
Our journey took us from the cities of Chennai to clients in Accra, Ghana — providing platforms for students and teachers in both remote communities and cosmopolitan settings. Over more than a dozen major implementations, we refined our understanding of what people truly need from technology: reliability, simplicity, and real support.
Our shopping platform — shopetk.com — is a natural extension of that journey. We saw everyday consumers struggle to find reliable hardware at fair prices from knowledgeable sellers. So we built the store we always wanted to buy from: no gimmicks, no inflated markups, just genuine products and genuine service.
Company Milestones
Discere Edutecknowledgey Established
Started as a Chennai-based EdTech and IT services company, building studio platforms for educators.
Expanded IT Support & Services
Grew to serve clients across India and internationally, including Accra, Ghana.
ShopETK Goes Live
Launched the e-commerce platform offering premium computer hardware and accessories online.
7000+ Products, Growing Daily
Serving customers across India with top brands, competitive prices, and expert guidance.
OUR VALUES
What Drives Everything We Do.
At ShopETK, our values are not a wall poster — they are the decisions we make every day about which products to stock, how we price them, and how we treat our customers.
Curated Quality
Every product is from a verified brand — no grey-market units, no compromised specs.
Tech Expertise
Over a decade in IT services means our team knows hardware deeply, from processors to peripherals.
Honest Pricing
Many products are listed well below MRP, because your money should go further.
Reliable Delivery
Pan-India shipping with real order tracking, partnered with trusted logistics providers.
After-Sales Support
Our team is reachable by phone and email to help with orders, warranties, and service referrals.
Community Roots
Based in Avadi, Chennai — a local business with national reach and a community-first mindset.
OUR CATALOGUE
Everything Your Setup Needs.
From entry-level laptops to high-performance gaming rigs, from cooling systems to high-speed storage — our catalogue spans every tier and category so you can build, upgrade, or simply replace with confidence. We carry products from over 20 of the world's most trusted technology brands.
WHY SHOP WITH US
More Than Just an Online Store.
Decade-Long Tech Credibility
Discere Edutecknowledgey has been a registered technology company since 2012. When you buy from us, you are buying from an established business with a verifiable history — not an anonymous listing.
Aggressive Discounts on Top Brands
ASUS, HP, Acer, MSI, NZXT, Thermaltake, Logitech and more — regularly priced well below MRP. We believe premium hardware should not require a premium bank balance.
Manufacturer Warranty on Every Product
All items come with full official manufacturer warranty. For branded products, we offer a 7-day replacement window and guide you to authorised service centres beyond that period.
Real Human Support
Call us, email us. A real person with real tech knowledge will respond. No bots, no endless ticket queues — straightforward help when you need it most.
Transparent After-Sales Process
We don't disappear after checkout. From order tracking to warranty guidance, our team walks with you through every step of the post-purchase experience.
GET IN TOUCH
We're Here to Help.
Whether you have a question about a product, need help with an order, or want guidance on what to buy — our team is ready.
Phone / WhatsApp
+91 444 867 9077 / 999 467 9077
Email Support
shop@edutecknowledgey.in
Registered Address
Plot No. 8, 2nd Floor, Middle Street,
Vaishnavi Nagar, Chennai – 600602
Support Hours
Mon – Sat, 9:00 AM – 6:00 PM IST
